| The Burger King Franchise is known for its quality | | | | to complete on an average. Geographical flexibility, |
| of operation. It has fifty years of innovation and | | | | difference in timings and availability of the |
| achievements to its credit. | | | | application majorly contribute for opening of the |
| Burger Kings franchise was started by James Mc | | | | restaurant. They have a wide variety of |
| Lamore and David Edgerton whom, interestingly, | | | | promotional, marketing and advertising campaigns |
| are both alumni of Cornell University School of | | | | by which they advertise the products of Burger |
| Hotel Administration. James Mc Lamore visited | | | | King. They dropped their sluggish marketing |
| original McDonald’s, which was restaurant | | | | campaign and introduced advertising campaign |
| based in San Bernardino, and was impressed by | | | | which prominently features the Burger King. |
| their assembly line-based production system. He | | | | Burger King logo got a make over and is designed |
| then started what was known as the Insta | | | | for a brand new appearance and customers. This |
| Burger King on December 4, 1954 in the sub | | | | reflects the enthusiasm and energy for their |
| urban Miami, Florida. They adopted the system of | | | | Burger King franchises across the world. A |
| franchising to increase their outlets as it reduced | | | | Franchise is a contract or an agreement between |
| initial cost considerably for expansion. They are | | | | two or more persons by which the franchisor |
| now present in 61 countries with total outlets | | | | grants the franchisee the right to operate a |
| reaching above 11, 220. 37, 000 employees of | | | | business according to the franchise system as |
| Burger King work to serve approximately 11.4 | | | | determined by the franchisor. Burger Kings |
| million customers daily. Sixty Six percent of | | | | franchise is regulated as it can have profound |
| Burger Kings franchise outlets are based in United | | | | impact on the company`s reputation. Burger Kings |
| States of America. They have a longstanding | | | | franchises can participate in distributing various |
| presence with United States Army and United | | | | scholarship programs offered by Burger King. |
| States Installations world wide; this shows their | | | | They have their in house charitable organizations. |
| commitment to quality and service which meets | | | | Have It Your Way Foundation focuses on |
| high standards.Burger Kings franchise has to follow | | | | alleviation of hunger, disease prevention, and |
| strict compliances that will ensure both quality | | | | community education. McLamore Foundation |
| food and service. If you are planning to open or | | | | provides scholarships to students in United States. |
| buy into any Burger Kings franchise then you | | | | McLamore Foundation and Have It Your Way |
| have to follow nine steps stipulated by them. | | | | foundation are not to profit organizations. On a |
| These include Initial contract, Franchise application, | | | | regional level Burger Kings franchise and BK |
| Internal approval, Franchise training approval and | | | | support Boston Red Sox Jimmy Fund and Burger |
| senior management interview, Franchise approval, | | | | King Cancer Caring Center.Burger Kings franchise |
| site selection, site approval which is subjected to | | | | was targeted by PETA (People for ethical |
| receipt of preliminary franchise approval, final | | | | treatment of animals). Burger King in response |
| approval or the period when construction starts, | | | | changed its suppliers and procured raw material |
| and franchise agreement which gives you license | | | | ingredients (eggs, meat, beef, ham etc) from |
| to operate as an Burger Kings franchise. It | | | | animals which are raised on open land free of |
| generally takes 12 months for these procedures | | | | cages. |