Going the Extra-Mile

I was flying back from a speaking at a conventiona poor effort and are too lazy to do any better.
for a client and I sat near the entrance. I watchedAre you amazed like I am at "who" they answer
as the flight attendant reached into a drawer inthe phone at many businesses? You are turned
the galley and handed "wings" in a plastic bag tooff in the first 7 seconds of contacting that
the children as they boarded. She showed littlecompany. Sadly many will succumb to the Law of
emotion, didn't speak, and didn't even offer aFamiliarity: The more you are around something
smile. I noticed the parents unwrapping the wingsor someone, the more you take it or them for
as they went to their seats.granted.
I watched this happen multiple times and IThrough repeated exposure to a task, a job, or a
thought that is not a great experience for eitherperson, you can lose your fire and passion for
the flight attendant or the children. I thought therewhat you are doing. The tendency is to focus on
must be a better way to do that with morewhat you don't like instead of what you do like,
impact! Have you ever seen poor customerenjoy, or admire about the task, your job, or the
service and just had to say something? Now,other person. This jaded attitude can happen to
how do you share it without looking like to big ofanyone, and apparently it happened with this flight
jerk? I used my best rapport skills to ask a fewattendant. It would be a challenge to connect and
questions and to get the ball rolling. I then said, "Icheerfully say hello/goodbye to hundreds of
know that you have many tasks you have do topeople everyday, but it is part of their job!
over and over as a flight attendant. I couldn't helpWhere have you stopped giving your best effort
but notice the way you handed out the wingswith your family or in your career? What are you
those future frequent flyers. I think the value thetaking for granted? Where have you let yourself
kids place on receiving the wings is based on whatoff the hook by saying, "It is the thought that
you say, how you say it and the experiencecounts"? Does this happen with your customers,
created in that moment. While that might get toyour teammates, your spouse or your children?
be routine for you, I noticed that you just placedOn another flight a few months later, I happened
the wings in their hands without saying anything."to sit next to a woman who was in charge of
She looked at me and said with little emotion; "It'straining the flight attendants for this airline. She
the thought that counts." I was shocked!loved my story, saying she would use it as a
I guarantee that is not the way she was taught"how not to" example. She explained, "I
to do it during training. I really believe she has anconsistently preach to the new flight attendants
opportunity to positively impact that child forever,that good is not good enough. To deliver
impact that future frequent flyer to think goodexceptional service, you have to go the
thoughts about the airline if she does it right. Iextra-mile." It does take more than a thought to
tried to discuss it with her, but could not getcount and to truly have a lasting impact on others.
through. I did not drink anything unopened theHow can you go the extra-mile to provide a
entire flight.better experience for others today? Remember
Some people say, "It's the thought that counts." -that your family is in that group too!
that is just an excuse, when they really are giving